What's so bad about St. Louis Park?
Staff Editorial
Issue date: 9/23/08 Section: Opinion
The Hamline School of Business has prompted a fair share of news reporting in recent months. Unfortunately, not nearly enough attention has been brought to the fact that in every single university publication, it has been referred to as the "Minneapolis Campus." However, the space in which the new school will operate is actually in the city of St. Louis Park. What begs such blatant confusion?
Why, the question remains, is Hamline unwilling to identify its campus in the geographical location that it actually exists? For some reason, Hamline seems to avoid-at all possible cost-usage of the words "St. Louis Park." The only place that they can be found is in the actual physical address, and they are likely only there because the administration can't legally change it.
At the School of Business's website, it's defined quite clearly as the "Minneapolis Location" of Hamline. The website for information is hamline.edu/business/minneapolis, and it is clear from the first line of text that, "Hamline is proud to announce its new location-Hamline University Minneapolis."
All this explicit usage of the "Minneapolis Location" becomes exponentially confusing when the address is clearly 1600 Utica Ave., St. Louis Park, Minn., 55416. It's completely unnecessary. If Hamline wishes to accurately promote this newest addition to its university, perhaps they should accurately report the address.
The kicker is that, since 2003, Hamline has had a Minneapolis location-a real one, that is. Located downtown on Groveland Ave., this one is clearly more deserving of its Minneapolis title. It certainly, however, does not receive the same PR that the new location does.
Perhaps the university wants to feel more cosmopolitan than it actually is. Perhaps it thinks people will be more attracted to a big city location, rather than a suburban office plaza. Either way, the school's success does not depend on which of these two cities it is in.
Whether there's a logical reason for the St. Louis Park location to be dubbed as another Minneapolis building or not, it would be nice to know why exactly the decision was made. Who knows? Maybe Hamline only wanted to have a matching set.
But, we digress. Rest easy, St. Louis Park. We still think you're a fine city.
Why, the question remains, is Hamline unwilling to identify its campus in the geographical location that it actually exists? For some reason, Hamline seems to avoid-at all possible cost-usage of the words "St. Louis Park." The only place that they can be found is in the actual physical address, and they are likely only there because the administration can't legally change it.
At the School of Business's website, it's defined quite clearly as the "Minneapolis Location" of Hamline. The website for information is hamline.edu/business/minneapolis, and it is clear from the first line of text that, "Hamline is proud to announce its new location-Hamline University Minneapolis."
All this explicit usage of the "Minneapolis Location" becomes exponentially confusing when the address is clearly 1600 Utica Ave., St. Louis Park, Minn., 55416. It's completely unnecessary. If Hamline wishes to accurately promote this newest addition to its university, perhaps they should accurately report the address.
The kicker is that, since 2003, Hamline has had a Minneapolis location-a real one, that is. Located downtown on Groveland Ave., this one is clearly more deserving of its Minneapolis title. It certainly, however, does not receive the same PR that the new location does.
Perhaps the university wants to feel more cosmopolitan than it actually is. Perhaps it thinks people will be more attracted to a big city location, rather than a suburban office plaza. Either way, the school's success does not depend on which of these two cities it is in.
Whether there's a logical reason for the St. Louis Park location to be dubbed as another Minneapolis building or not, it would be nice to know why exactly the decision was made. Who knows? Maybe Hamline only wanted to have a matching set.
But, we digress. Rest easy, St. Louis Park. We still think you're a fine city.
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