TV studio creates new 'vision' on campus
HUTV reinvents itself with different content, aims to push Hamline into new media age.
Issue date: 10/13/09 Section: Entertainment
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"We're really trying to be more visible on campus than we were last year," Rachelle Gordon said. Gordon is a senior and has worked with the TV studio for two years.
According to Senior Matt Cici, the TV studio produced very basic news programs last year which usually featured two anchors. Cici described it as similar to Saturday Night Live's Weekend Update, but with less jokes.
Cici said the studio has been completely renewed with a new crew and a new moniker-Piper Vision-in hopes of improving the quality of media presented to students on campus,
"Basically we kind of wanted to refresh the brand name," Cici said. "[The title Piper Vision] was kind of a joke at first, but it kind of grew on us."
Junior Sheila Olson, who has worked in the studio since last fall, said they hope to put out a larger variety of content than in the past.
"We're really kind of doing an array of things and putting it all under the Piper Vision title," Olson said.
Both she and Cici said the push for variety of content has them covering a larger span of topics in hopes of ensnaring the interest of students who don't just want to hear about Hamline events.
"We're involving the students and we're trying to keep it for Hamline students," Olson said, "but not just about Hamline students."
Cici said scheduling this year includes more off-campus coverage, the majority of which is filmed live by student workers. Last year news anchors would relay information to the viewers. This year Cici said the coverage is more hands on.
Gordon said she enjoys this chance to do more independent work.
"In that sense, we are being given more freedom than we were last year, and that's something I appreciate," Gordon said.
Cici said that this push for new content variety has come largely from his and others' desire to see a digital media arts major come to fruition at Hamline. According to Cici, the new format of the TV broadcasts and the new Facebook and YouTube page are definitional of the new media age.
"The world today is definitely going high media and film," Cici said.
The skills learned in the TV studio can be applied to real job skills, Cici said, and the work students do in the studio could help them pursue a career in media.
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